Воля и видение. Как те, кто приходит позже остальных, в итоге заправляют рынками - страница 132

Lessing, Lawrence: «Stand By for the Cartridge TV Explosion», Fortune, June 1971, p. 80.

Levitt, Theodore: «Marketing Myopia», Harvard Business Review, September-October, 1975, pp. 1–3.

Levy, Mark R.: «The VCR Age: Home Video and Mass Communication», Sage Publications, Newberry Park, CA, 1989.

Lieberman, Marvin B., and David B. Montgomery: «First-Mover Advantages», Strategic Management Journal, 9:41–58 (1988).

Liebowitz, Stan J., and Stephen E. Margolis: Winners, Losers and Microsoft: Competition and Antitrust in High Technology, The Independent Institute, Oakland, CA, 1999.

Lilien, Gary L., and Eunsang Yoon: «The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products», Management Science, 36:568–585 (May 1990).

Loken, Barbara, and James Ward: «Alternative Approaches to Understanding the Determinants of Typicality», Journal of Consumer Research, 17:111–126 (September 1990).

«Looking Ahead», Fortune, Dec. 28, 1992, p. 32.

Lothrop, Eaton S., Jr.: A Century of Cameras, Morgan & Morgan, Dobbs Ferry, NY, 1973.

Louis, J. C, and Harvey Yazijian: The Cola Wars, Everest House, New York, 1980.

Lovelock, Christopher H.: «Federal Express (A)», Harvard Business School Publishing, 9–577–042, Boston, 1976.

Lovelock, Christopher H.: «Federal Express (B)», Harvard Business School Publishing, 9–579–040, Boston, 1978.

Lowe, Janet: Bill Gates Speaks: Insight from the World’s Greatest Entrepreneur, Wiley, New York, 1998.

Lowenstein, Roger: «History of Xerox Is a Cautionary Tale for Netscape», The Salt Lake Tribune, Aug. 18, 1995, p. B1O.

Lurie, Ralinda Young: «The World VCR Industry», Harvard Business School Case 9–387–098 (1987).

Lynch, Mitchell: «Investors Buying Nautilus for Shares in Apple Are Told to Watch for a Worm», The Wall Street Journal, Oct. 8, 1980, p. 10.

Lyons, Nick: The Sony Vision, Crown Publishers, New York, 1976.

«A Market Mostly for the Giants», Business Week, June 30, 1975, pp. 71–80.

Markoff, John: «A Free and Simple Computer Link», The New York Times, Dec. 8, 1995, p. Dl.

Marwick, Arthur: The Nature of History, MacMillan, London, 1970.

Matsushita: Annual Reports, 1971–1973, 1975, 1977, 1979, 1981, 1985.

McKibben, Gordon: Cutting Edge: Gillette’s Journey to Global Leadership, Harvard Business School Press, Boston, 1998.

McMurray, Scott: «Diplomas and Dollars: The University of Illinois Churns Out Big-Time Software Entrepreneurs; Champaign, III.» U.S. News & World Report, 1996, pp. 48–49.

McReynolds, Rebecca: «Doing It the Schwab Way», US Banker, July 1998, pp. 46–56.

«Meister Brau Wins Amylase Patent Suit», Advertising Age, Mar. 30, 1970, p. 62.

Merrion, Paul: «A Tangle in School’s Netscape Win», Crain Communications, Oct. 9, 1995, p. 19.

«Microcomputers Catch on Fast», Business Week, July 12, 1976, p. 50.

Miller, Michael W.: «IBM’s Watson Offers Personal View of the Company’s Recent Difficulties», The Wall Street Journal, Dec. 21, 1992, p. A3.

Moore, Michael J., William Boulding, and Ronald C. Goodstein: «Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?» Journal of Marketing Research, 28: 97–104 (February 1991).

«More Gear for Home Movie Fans», Business Week, July 16, 1966, p. 94.

«Mosaic Quest Closes in Redmond Original», Computer Business Review, Feb. 1, 1997.

Moskowitz, Milton: «The Overnight Delivery Revolution», The San Francisco Chronicle, Jan. 4, 1985, p. 35.

Nash, Kim S.: «Browsers Compete for Spotlight», Computerworld, November 1995, p. 61.

Nelson, Gerald E., and William R. Hewlett: «The Design and Development of a Family of Personal Computers for Engineers and Scientists», in Amar Gupta and Hoormin D. Toong, eds., Insights into Personal Computers, IEEE Press, New York, 1985.

Nevett, Terence: «Historical Investigation and the Practice of Marketing», Journal of Marketing, 55:13–23 (July 1991).

«A New Kind of Flight Plan for Small Freight», Business Week, Nov. 3, 1973. p. 3.

«The New Lean, Mean Xerox», Business Week, Oct. 12, 1981, pp. 126–132.

Newhall, Beaumont: The History of Photography,