Воля и видение. Как те, кто приходит позже остальных, в итоге заправляют рынками - страница 135

Stevens, Tim: «Bellcore: Its Flexible Rechargeable Plastic Battery Could Revolutionize Design of Portable Consumer Electronics, Telecommunications Backup Power, Electric Vehicles and More», Industry Week, Dec. 23, 1994, p. 56.

«Stirring Battle Rages for Vast Razor Blade Market», Business Week, Sept. 3, 1930, pp. 11–12.

Stross, Randall E.: The Microsoft Way, Addison-Wesley, Reading, MA, 1996.

Stross, Randall E.: «Why Barnes & Noble May Crush Amazon», Fortune, Sept. 29, 1997, pp. 248–250.

«Study: Majority of 25 Leaders in 1923 Still on Top», Advertising Age, Sept. 19, 1983, p. 32.

Sujan, Mita, and James R. Bettman: «The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research», Journal of Marketing Research, 26:454–467 (November 1989).

Sullivan, Mary: «Brand Extension and Order of Entry», Marketing Science Institute Working Paper, Report No. 91–105, Marketing Science Institute, Boston, 1991.

Swisher, Kara: AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheadsand Made Millions in the War for the Web, Random House, Time Business, NewYork, 1998.

Tecklenburg, Harry: «A Dogged Dedication to Learning», Research Technology Management, July-August 1990, pp. 12–15.

Tellis, Gerard J., and Golder, Peter N.: «First to Market, First to Fail? The Real Causes of Enduring Market Leadership», Sloan Management Review, 37(2):65–75 (1996).

Tetzeli, Rick and Shaifali Puri: «What It’s Really Like to Be Marc Andreessen…», Fortune, Dec. 9, 1996, p. 136 ff.

Thacker, Chuck: «Personal Distributed Computing: The Alto and Ethernet Hardware», in Adele Goldberg, ed., A History of Personal Workstations, ACM Press, New York, 1988, pp. 267–335.

«The Great Diaper Battle», Time, Jan. 24, 1969, pp. 69–70.

Theodore, Levitt: «Marketing Myopia», Harvard Business Review, July-August 1960, pp. 45–56.

«The Third Age (A Survey of the Computer Industry)», The Economist Sept. 17, 1994, p. C3.

Todd, William: History as Applied Science, Wayne State University Press, Detroit, MI, 1972.

Tuchman, Barbara: Practicing History, Knopf, New York, 1981.

«Turmoil among the Brewers: Miller’s Fast Growth», Business Week, Nov. 8, 1976, pp. 58–67.

«Two Men & an Idea», Forbes, Sept. 15, 1962, p. 17.

Ulman, Neil: «Gillette Chairman Takes a Long View in Program to Brighten Profit Picture», The Wall Street Journal, June 28, 1977, p. 12.

«University of Illinois and Netscape Communications Reach Agreement», PR Newswire, Dec. 21, 1994.

Urban, Glen L., Theresa Carter, Steven Gaskin, and Zofia Mucha: «Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications», Management Science, 32:645–659 (June 1986).

Utall, Bro: «Xerox Is Trying Too Hard», Fortune, Mar. 13, 1978, pp. 84–94.

Utterback, J.: Mastering the Dynamics of Innovation, Harvard Business School Press, Boston, 1994.

Utterback, J. and W. J. Abernathy: «A Dynamic Model of Process and Product Innovation», Omega, 3:639–656 (1975).

«VCR Owners», The Wall Street Journal, May 1, 1986, p. B5.

Waits, Robert K.: «Safety Razor Reference Guide» (Privately published) by Robert K. Waits, 1990.

Waldman, Don E.: «The Rise and Fall of IBM», in David I. Rosenbaum, ed., «Market Dominance: How Firms Gain, Hold or Lose It and the Impact on Economic Performance», Praeger, Westport, CT, 1998, pp. 131–152.

Walker, Rob: Interview with Marcian (Ted) Hoff, Oral Histories of Semiconductor Industry Pioneers, Program in History and Philosophy of Science, Department of History, Stanford University, March 3, 1995.

Wang, An, and Eugene Linden: Lessons: An Autobiography, Addison-Wesley, Reading, MA, 1986.

Ward, Scott, Larry Light and Jonathan Goldstine: «What High-Tech Managers Need to Know About Brands», Harvard Business Review, July-August 1999, pp. 85–95.

«What Words in an Ad Can’t Say», Business Week, May 14, 1960, pp. 45–48.

Whitten, Ira T.: «Brand Performance in the Cigarette Industry and the Advantages of Early Entry», U.S. Federal Trade Commission, 1979.

«Who Wants a Stainless Reputation?»