Конверсия: Как превратить лиды в продажи (примечания)

«Американский идол: Поиск суперзвезды» – популярное в США телевизионное реалити-шоу, участники которого борются за звание лучшего начинающего исполнителя США. – Прим. пер.

8 Seconds to Capture Attention: Silverpop's Landing Page Report. Report. 2009. Accessed September 30, 2015. http://www.silverpop.com/downloads/white-papers/Silverpop-LandingPageReportStudy.pdf.

Pamela Briggs, Elizabeth Sillence, Lesley Fish wick, Peter Richard Harris, «Trust and mistrust of online health sites» (paper presented at the Conference on Human Factors in Computing Systems, Vienna, Austria, April 24–29, 2004). http://www.researchgate.net/publication/221516871_TVust_and_mistrust_of_online_health_sites

Code Academy. «Reimagining CodeAcademy.com: Our 10 Design Principles.» Code Academy https://medium.com/about-codecademy/reimagining-codecademy-com-1ebd994e2c08

U.S. Department of Health & Human Services. http://www.usability.gov/

Anderson, Myles. «Local Consumer Review Survey 2014.» https://www.brightlocal.com/2014/07/01/local-consumer-review-survey-2014/#internet BrightLocal. 1 July 2014.

Kovash, Ken. «Changing the Firefox Download Button.» https://blog.mozilla.org/metrics/2008/ll/21/changing-the-firefox-download-button/ Mozilla Blog of Metrics. 21 Nov. 2008.

MarketingSherpa. Landing Page Handbook.

Hubspot State of Inbound 2014–2015.

Hubspot State of Inbound 2013–2014.

Lee, Kevan. Buffer. The Anatomy of a Perfect Blog Post: The Data on I leadlines, Length, Images and More.» 28 May 2014. https://blog.bufferapp.com/perfect-blog-post-research-data

Turnbull, Alex. «The Power of Storytelling: How We Got 300 % More People to Read Our Content.» 22 April 2014. https://blog.bufferapp.com/power-of-story

PRWeb Blog Stat.

Wei, Jiyan. «Increasing Time-on-Page Through Aesthetics (Lessons Learned from PRWeb and Build Zoom – TVo Large Content Sites)» PRWeb & Buildoom Studies, https://moz.com/ugc/increasing-timeonpage-through-aesthetics-lessons-learned-from-prweb-and-buildzoom-two-large-content-sites

Lee, Kevan. Buffer. «The Ideal Length of Everything Online According to Science.» https://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science 31 March 2014.

Opt-In Monster. «50 Blog Post Ideas That You Can Write About Today.» http://optinmonster.com/50-blog-post-ideas-that-you-can-write-about-today/

Ryan Deiss. July 9, 2014. Digital Marketer. http://www.digitalmarketer.com/lead-magnet-ideas-funnel/

Software Advice & Adobe. Social Media Content Optimization Survey. http://b2b-marketing-mentor.softwareadvice.com/the-sociaI-media-content-optimization-survey-1013/

BrightEdge Whitepaper. Social-Share Analysis: Tracking Social Adoption and Trends. April 2013.

Patel, Neil. QuickSprout. «The Ultimate SEO Checklist.» http://www.quicksprout.com/20l5/0l/19/the-ultimate-seo-checklist-25-questions-to-ask-yourself-before-your-next-post/ 19 Jan. 2015

Ingram, Matthew. «Facebook has taken over from Google as a traffic source for news.» http://fortune.com/2015/08/18/facebook-google/ 18 Aug. 2015. Fortune Magazine.

Spencer, Jamie. The Science of Posting on Social Media.» http://www.setupablogtoday.com/the-science-of-posting-on-social-media-infographic/ Accessed 30 Sept. 2015

Mailchimp. «Email Marketing Benchmarks.» http://mailchimp.com/resources/research/email-marketing-benchmarks/

Retargeter Blog. «7 Best Practices for Running a Retargeting Campaign.» https://retargeter.com/blog/strategy-2/7-best-practices-for-running-a-retargeting-campaign

Hubspot. «All the Marketing Statistics You Need.» http://www.hubspot.com/marketing-statistics-1

Reiss-Davis, Zachary. «Salesforce Ads Benchmark: Key Trends Across Facebook, Twitter, Linkedln.» Salesforce. https://www.salesforce.com/blog/2015/07/salesforce-ads-benchmark-key-trends-across-facebook-twitter.html 8 July 2015.

AdEspresso. «Silent but deadly: The Frequency of your Facebook Ads.» https://adespresso.com/acadeniy/blog/facebook-ads-frequency/ 27 January 2015.